Exhibit Design
Architectural Design
TULP
Fabrication
MC2
Photos
TULP
Architectural Design
TULP
Fabrication
MC2
Photos
TULP
When Aurora Solar expanded into the German market, the company wanted to make a big splash. Solar Solutions Düsseldorf, being one of the largest solar trade shows in Europe, was the right time and place to announce Aurora’s presence. This trade show required us to work remotely between continents. We were able to collaborate with TULP, an experiential design agency based in Germany.
Process
Before working with our German external fabricators and design partners, I created a concept that connected the booth’s materials and structure to Aurora Solar’s brand and value proposition. I used a metaphor of a grid, a motif throughout Aurora’s branding. The grid in Aurora’s branding represents the electrical connections between solar panels and is a reference to the electric grid. It also hints at Aurora’s design tool, known to be the world’s most accurate residential solar design software. The grid of the design of the booth would signal the precision and accuracy of the company’s product.
Sustainability in action
The benefit of a modular system is that we can adapt the size for different trade shows and update individual panels when necessary. The German solar industry is still new to solar design software so the features that are well known to the North America solar industry, are still exciting such as LIDAR and irradiance mapping. Using diagrams and infographics, the booth design could show the technological innovation Aurora brings to solar design.
A happy sales team
There was lots of great feedback from the sales team at the show. There was a line to take a demo of Aurora’s solar design software.
“It worked really well. This booth did say premium solution and high quality in an appealing way.”
“We did not only get last minute-orders somewhere in downtown Düsseldorf but also had an impressive range of languages to cater to customers.”
“A lot of our competitors had larger booths than us, but the way this one was designed was just awesome. We could hold 2x the number of conversations with half the amount of space.”
