A fresh take on traditional cuisine
Opened October 2021
Brand Design Strategy
Architectural Signage
Brand Design Strategy
Architectural Signage
Juniper Cafe is a full-service, no-fuss, tasty Vietnamese food restaurant. While most Vietnamese restaurants in the greater Atlanta area reside along Buford highway, the chef Ronald Hsu aims to redefine what it means to be a Vietnamese restaurant through branding, approachable food options, and a beautiful restaurant environment in a more centrally-located part of Atlanta. The branding of Juniper is un-corporate, playful, and bright just like the food and the interior of the restaurant. The restaurant has gone on to win a Bon Apetit award and make it to the James Beard Award semifinals.
Fabricator
The Neon Company
Architecture
Praxis3
Beverage Photography
Eric Sun
The Neon Company
Architecture
Praxis3
Beverage Photography
Eric Sun
Crafting a playful space
Signage for Juniper Cafe included 2 signs: one neon sign and one blade sign. The neon sign was designed to be read from the furthest line of sight from the road which was 520 feet. The sign is non-channeled, lacking in-set metal letters, because of the detailed-ness of the logo. To increase legibility, the logo is painted in white behind the pink neon letters. These two signs underwent a city sign permitting and passed the requirements for height and size of sign.
Print Materials
Juniper Cafe's printed materials included 2 menus, business cards, staff apparel, and stickers. The design used colored paper and drawings that focused on fresh fruits and vegetables.
Social media templating
Restaurants typically post fairly frequently to keep local customers and tourists aware of their presence. To set Juniper Cafe up for success, I created templates and pre-designed graphics to keep the social machine going for a while.
Beverage packaging design
Juniper had its own unique bottled drinks that were made from macerated fruits and carbonated water. The labels focused on the ingredients of these sodas and utilized colorful gradients to reflect the fruits that made up the unique flavors.
Brand Guide
Brand Guide included brand strategy, icon design, type ladder, patterns, and color guide. This guide was handed off to social media manager and the general manager that makes updates to menus and business cards.
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Art Advisory
Art advisory for Juniper Cafe’s interior, showcasing neon, mixed-media art from local Atlanta artist Madora Frey
