Pizza with humble origins
Opened January 2023
Brand Design Strategy
Architectural Signage
Brand Design Strategy
Architectural Signage
From the team behind James Beard nominated Lazy Betty and Juniper Cafe (named a 2022 Best New Restaurant by bon appétit), including Chefs Ron Hsu and Aaron Phillips, Humble Pie serves vegetable-forward menus using locally sourced, seasonal ingredients.
The Humble Pie branding project was an enormous endeavor that took two years, lots of hand drawing, coordinating with fabricators, sign ordinance permitting through city government, and many, many assets.
The Humble Pie branding project was an enormous endeavor that took two years, lots of hand drawing, coordinating with fabricators, sign ordinance permitting through city government, and many, many assets.
Fabricator
Commercial Signs
Architecture
Praxis3
Commercial Signs
Architecture
Praxis3
Homemade feel
Humble Pie had the advantage of being on a corner which allowed for signage on 3 sides. In total, there were five signs including a neon sign, an exterior marquee sign, an interior marquee sign, one painted sign, and one blade sign. The neon signs were modeled off of hand writing of the logo. The interior marquee signage sits above the bar that can be reads "Stay Humble" from below and seen from the mezanine level above.
Print Materials
Menu design for Humble Pie was extensive with 8 final menus for lunch, dinner, desserts, and drinks. Other print design included business cards and pizza boxes.
Social media templating
The look for social media for Humble Pie incorporated hand drawings and earthy colors.
Website
Beyond just a digital makeover, our work with EchoWell has helped foster a sense of community among their clients. This new platform has become a hub for mindfulness and holistic health, deepening their relationship with clients both online and offline.
Brand guide
Humble Pie's brand guide included brand strategy, icon design, type ladder, patterns, and color guide. This guide was handed off to social media manager and the general manager that makes updates to menus and business cards.
