All the market research in the world cannot guarantee which campaigns can last a couple of years and which will go out of style in a couple of months. But you can be more intentional with marketing and design and use research to base your decisions off of. Innovation does not have to be random or ephemeral.
I can help innovate in a way that’s appropriate for your company through a methodology that explores your company’s business goals and values before designing anything. In the design world, we often call it strategy but that’s just business jargon for thinking through an idea before executing it.Through discovery, strategy and design thinking, we can craft campaigns and brands that create value for the company. Not just a new hashtag or gimmick.