Spanning The World of Minerals
Tellus Science Museum
Branding, Exhibition Design

On Exhibition March 2020-September 2020

Gene and Jim Spann are two of the most well-known mineral collectors in the United States. They are particularly generous collectors who donate their collections to science museums around the country. The Tellus Science Museum wanted this mineral exhibit to feel like a “collector’s exhibit” instead of their typical more child-friendly science museum. The exhibit attracted mineral enthusisasts from around the region. The branding for the exhibit was characterized by luxury serif fonts and the beautiful mineral photography of the collector’s son Thomas Spann.
Preliminary Iterations

Atlanta, GA, USA  33° N -84° W