Space Exploration
Branding, Exhibition Design

The exhibition for the Space Exploration auction was the largest exhibit I designed at Sotheby’s. Taking up two floors, the exhibition contained property from the Mercury, Gemini, Apollo, and Sputnik missions and attracted media attention from hundreds of science, technology, and collector’s publications. The exhibition was designed in a white space using only silver and red vinyl which enhanced the sleek, modern aspects of the property while hinting at the national colors of the USA and the Soviet Union. At the entrance of the exhibit were the giant words “SPACE EXPLORATION” in 20 foot high reflective silver vinyl; a favorite spot for visitors to pose for pictures. Titles for each mission were displayed in red. Giant red solar system symbols were displayed adjacent to the escalators as well as smaller “SPACE EXPLORATION” titles. Red symbols also accompanied property that was displayed in cases. The most important property in the exhibit was a bag of moon dust from the Apollo 11 mission. It was displayed under a truss system. The bag of moon dust sold for 1.8 million dollars.

Escalator Entry Graphics
Space Dust display, highlighted by truss system. 

The universe now appeared to me as a void wherein floated rare flakes of snow, each flake a universe.

Atlanta, GA, USA  33° N -84° W